today's special guest : caroline white
we talk about the importance of branding in your business, how to stay innovative and authentic in a world constantly changing, and allowing yourself to have fun in your business - letting yourself off the hook and allowing the magic to flow in.
one of my biggest takeaway was not allowing perfectionism to take over when you're in creation mode.
. brand photographer .
Hi! I’m Caroline White. A lifelong visual artist, I’m an LA-based, award-winning photographer. Starting as an actress in LA, I worked in national commercials, TV, theater and indie films. Then in 2005, after realizing that it was difficult to get a good headshot in LA or NYC, I picked up a camera, taking headshots of my fellow actors, and everything just CLICKED. It wasn’t long before top business owners from around the globe started asking me to take their photos, mainly to elevate their brand identity to the next level. Among the shining entrepreneurs that I’ve had the pleasure and the honor to capture are: Marie Forleo, Reverend Michael Bernard Beckwith, and Marketplace’s Kai Ryssdal of American Public Media and NPR. Continuing to give my time and talent to worthy causes is a big component of my mission. I’ve done non-profit photography and video work in India, and have raised tens of thousands of dollars for various causes and charities. If you work closely with a non-profit, charity or foundation and are looking for gifts of service for your next charity auction I encourage you to reach out. Inspired hugely by my Great Aunt, legendary LIFE Magazine photographer Margaret Bourke-White, I strive to bring out and capture your truest and best essence, inspiring a sense of trust from anyone who sees your images.
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