today's special guest : cassi carothers
. the branding bombshell .
Cassi is a branding expert and mom of two wild and crazy boys. She began her journey by trying out a well known network marketing company and what she found broke my heart! Women were being thrown out to the wolves and taught all the wrong ways to market themselves and their products. She began by offering general coaching services and then discovered that the best way to help women with small businesses was by helping them brand themselves as the expert. As humans, like it or not, we are very visual and make decisions based on emotions. So the the very first steps are looking the part, showing your personality and giving your audience the valuable information they crave. She’s living proof as a woman from a small town in MS, that proper branding and positioning can make all the difference in the world.