today's special guest : juju hook

. brand strategist / writer / speaker . 

Juju Hook is a brand strategist, blogger, speaker, and certified coach. She has been developing brands for nearly 30 years, first as a marketing executive in the financial industry, then as an agency owner, and now as a coach and developer of online programs for entrepreneurs. Her signature branding program, Unforgettable U, takes entrepreneurs and small businesses step-by-step through the process of killer brand strategy development. Juju also leads Badass Permission Slip, a group for women who want to create the badass lives they dream of, with no excuses and no regrets. She lives in San Diego, California.

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