Why is branding important?
Why do I need to build a foundation?
your BRAND is what sets you apart from the rest.
you have a unique vision (product/service) and way of doing things that cannot be replicated, even if you're in the same industry as others.
your cupcakes have a different flavor (cupcake maker), your photos are edited with your unique eye (photographer), your clients go through a one of a kind experience (coach), your brush strokes have a pattern of their own (artist) - you get where I'm going with this?
establishing a brand FOUNDATION is important because it helps you understand your business better, and your client's needs
aka. the sweet spot of working with dream/ideal clients