today's special guest : Sarah grear
we’re talking about how to put together your brand story, the solution for that awkward moment (for some of us) when we have to write our “about” page, and what I like to call what seems like “the cure for cancer” (for us writers), and so much more!
One of my biggest takeaways was talking about your ideal client..
Really think about your ideal client, what do they want to hear, what do they get excited about ...(on talking to your ideal client)
. copywriter .
Sarah Grear has personally written copy for over 200 businesses from start-ups to 7 figures. As a copy conversion expert, speaker and published author her focus is on helping entrepreneurs turn online lookers into buyers with persuasive writing. Along the way Sarah has been a speaker at Social Media Week Los Angeles and featured as one of "50 Must-Follow Women Entrepreneurs in 2017" by the Huffington Post. When she’s not writing copy, Sarah is teaching entrepreneurs with her DIY online writing classes that have been taken by over 1,000 people in more than 30 countries. Wherever she goes her mission is to help entrepreneurs reveal their voice while amplifying their sales.